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Fork India brings image monetisation & native advtg solutions for brands
Fork Media, a venture from the start-up platform Ant Farm, founded by Rishi Khiani, former CEO, Indiatimes, has launched two ad platforms including native advertising platform Brand Press and image...
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Google rides General Elections wave in India with special web channel
Google has launched a special bi-lingual website to track the upcoming elections in the world’s largest democracy, India. The portal offers key information that presents news and political developments...
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Amazon 30-min delivery gets industry wide thumbs up & raised eyebrows
Amazon, one of the first companies to put big data on the marketers’ map, has now embraced technology to another level. The better part of the morning on December 2, 2013 was filled with comments in...
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Wearable technology market needs rebranding
Wearable technology has been making the right buzz in marketing circles for a while. Reiterating the positive streak, findings from Juniper Research highlight that smart wearable device shipments,...
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Top digital tech trends to watch out for in 2014
Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging are all set to trend in 2014. Digital technology will continue to provide new connections, revenue streams and...
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After FB’s Indian acquisition, Google follows suit
Google has bought a three-year-old startup that has two Indians — Vish Ramarao and Naveen Jamal — as co-founders. The offices are located in Bangalore and California. The startup, Impermium has a third...
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Sociomantic drives m-commerce with new mobile advtg tech
Sociomantic Labs, one of the players in programmatic display advertising solutions for e-commerce marketers, has launched Streaming CRM for Mobile, an online display advertising solution that allows...
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To offer more insights to brands, Twitter launches analytics for Twitter Cards
Microblogging site Twitter has introduced analytics for Twitter Cards in a bid to offer insights to brands, publishers and developers. Twitter Cards can make tweets more engaging with pictures, videos,...
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Vserv.mobi’s new ad tech enables brands to reward consumers
Dippak Khurana, Vserv.mobi Vserv.mobi, a mobile advertising exchange across emerging markets, has introduced SmartRewards ad format, that looks to create a win-win proposition for advertisers and...
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APAC becomes key as smart meters catch up globally: Nielsen
Consumers globally are taking energy efficiency seriously, and in a world of rapidly advancing technology and environmental awareness, energy consumption is being monitored. Many consumers appear...
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